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Sophie Danby

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Sophie is a freelance ITSM marketing consultant, helping ITSM solution vendors to develop and implement effective marketing strategies. She covers both traditional areas of marketing (such as advertising, tradeshows, and events) and digital marketing (such as video, social media, and email marketing). She is also a trained editor.

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Why 2017 is the Year that SIAM Gets Serious

Service integration and management (SIAM) is a management approach that has evolved over the last decade and is now rapidly growing in popularity. But...