Editorial Submissions and Guidelines

Thank you for your interest in writing content for ITSM.tools.

We take the quality of the content written for the site very seriously and, as such, we have created these tips and guidelines to help you to make the most of your content in terms of maximizing your readership.

Who is the ITSM.tools audience?

The readers of ITSM.tools content, no matter the writer, are IT and IT service management (ITSM) professionals looking for help and advice. So please bear this in mind when creating content – that you are writing for an IT audience, rather than for end users, and they will be looking for some form of return on the time they invest in reading your words.

They will also be looking for information that can help them with today’s issues not just predictions of the future. In this respect, you might feel that you are treading over old ground, but don’t let this worry you – what we call “back to basics” submissions are often some of the most popular and appreciated content.  

Finally, if you are new to writing and struggling to get started, please take a look at our other blogs for inspiration and an idea of how to structure your message.

Post Writing Guidelines

First of all, before submitting your proposed content, we highly recommend reading some of our latest posts to develop a sense of what we publish. Please then adhere to the following guidelines to increase your chances of your content being accepted:

  • Always keep our audience in mind and try to address their needs, challenges, and pain points in your writing.
  • Have a clear and concise main message. Ensure that your introduction and summary both address the point of your post.
  • Be prescriptive. Don’t just tell readers to do something. Explain the how.
  • Tell a story. Cover who, what, when, where, how, and why. Make it personal and where appropriate share things you’ve done and seen, lessons you’ve learned, problems you’ve solved, etc.
  • Make it long enough to engage readers. We don’t have a maximum word count, but we do have a minimum word count of 500 words.
  • Be thoughtful when including links. Posts with too many links back to your website will be edited/rejected, instead spread the link love to a variety of sources.
  • Self-promotion. Avoid promoting your company or products in your post. Posts that are written as sales-pitches or read like marketing material will be rejected.
  • Give credit. Check your facts and cite your sources.
Where possible, if suggested content does not meet our guidelines we will work with the author to help improve their article. This will be done via our content review process. However, please note that any overly self-promoting content will be automatically rejected.

Our Content Review Process

Once we receive your proposed content you can expect to hear back from us within 1-2 working days. We will then send you back your content complete with our editorial mark up and comments for you to process. Quality content takes time to edit and prepare, therefore it is possible that your content will go through more than one round of edits before publication. Once finalized, we will let you know the planned publication date of your article. We will also notify you as soon as the post is published.


What topics is ITSM.tools looking for?

We’re looking for any content related to ITSM, as well as sister topics such as IT asset management, IT financial management, DevOps, enterprise service management, SIAM, etc. Content suggestions include:
  • Understanding <<the topic>>
  • How to get started with <<the topic>>
  • Useful resources for <<the topic>>
  • 10 top tips for <<the topic>>
  • Selling <<the topic>> to senior management
  • 5 must do things for <<the topic>>
How do I submit a post to ITSM.tools?

Please submit your full draft in a Word document to content@ITSM.tools. If your post is accepted we will also require you to provide a 60-word biography along with links to your social networks. For headshots, we use a site called Gravatar. New contributors should create an account there and upload a headshot. Once this is done, we’ll need the email address that was used to register the account, so we can associate your headshot with the author profile we will use in your posts.

Does ITSM.tools publish press releases?

If you have industry news to share, we ask that you submit to us your overview and/or press release (ideally ahead of its publication) by emailing us at content@ITSM.tools. We may not always publish your press release in its entirety, but if of great interest to readers we might write our own article based on your news. We may need to schedule a short phone conversation to enable us to do this.   

If you have any other questions related to our editorial guidelines, or if you’d like to discuss potential topics and suggestions, please contact us at content@ITSM.tools.