About Us Who we are & what we do?

ITSM.tools is an ITSM-focused website and service offering independent industry analysis, advisory, content, and consultancy. Content ranges from ITSM tool reviews, blogs, and industry news, to ITSM tips and best practices.

The ITSM.tools Business Model

Different analyst firms and websites have different business models. Some offer its content freely, but charge vendor clients upfront to be included in ITSM tool reviews and reports. Others have subscription-paying clients with its content behind paywalls. ITSM.tools takes a different approach.

Firstly, our vendor tool reviews and reports are not pay-to-play. Vendor clients have the opportunity to purchase the licensing rights to any report, but only once it has been written and published on our site. In addition, vendor clients can purchase our services to create their own branded marketing content – whether this be blogs, white papers, eBooks, webinars, case studies, or other. Vendors do not have to pay to publish their own content on our website. Fees are only invoked if they would like one of our team to create bespoke content for them.

Secondly, IT professionals have free access to all the content that we, and our partners, create and post here. There is no paywall, nor do readers have to supply their personal details to access or download our content. An optional no-cost subscription to our mailing list is available should anyone wish to receive additional resources, news, and content.

We openly invite vendors, consultants, and IT professionals to volunteer useful and interesting content for our website. Submissions are free of charge, however we reserve the right to decline any content that does not adhere to our editorial guidelines. If you would like to submit your content for consideration, please email us at [email protected] or use our contact form.


Accessing information about industry best practices, ITSM tools, and ITSM tool vendors can be of great help to people, but it’s important to know how the information has been created. It’s why we have a transparency statement and why we disclose a full list of the clients that we are working with, or have worked with, in the last 36 months.


ITSM.tools is part of Quick Content Limited, a company registered in England and Wales.