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Post Writing Guidelines

We take the quality of the content written for the site very seriously and, as such, we have created these tips and guidelines to help you to make the most of your content in terms of maximizing your readership.

First of all, before submitting your proposed content, we highly recommend reading some of our latest posts to develop a sense of what we publish. Please then adhere to the following guidelines to increase your chances of your content being accepted:

• Always keep our audience in mind and try to address their needs, challenges, and pain points in your writing.
• Have a clear and concise main message. Ensure that your introduction and summary both address the point of your post.
• Be prescriptive. Don’t just tell readers to do something. Explain the how.
• Tell a story. Cover who, what, when, where, how, and why.
• Make it personal and where appropriate share things you’ve done and seen, lessons you’ve learned, problems you’ve solved, etc.
• Make it long enough to engage readers. We don’t have a maximum word count, but we do have a minimum word count of 500 words.
• Be thoughtful when including links. Posts with too many links back to your website will be edited/rejected, instead spread the link love to a variety of sources.
• Self-promotion. Avoid promoting your company or products in your post. Posts that are written as sales-pitches or read like marketing material will be rejected.
• Give credit. Check your facts and cite your sources.

Where possible, if suggested content does not meet our guidelines we’ll work with the author to help improve their article. This will be done via our content review process. However, please note that any overly self-promoting content will be automatically rejected.

Our content review process

Once we receive your proposed content you can expect to hear back from us within 1-2 working days. We’ll then send you back your content complete with our editorial mark up and comments for you to process. Quality content takes time to edit and prepare, therefore it’s possible that your content will go through more than one round of edits before publication. Once finalized, we’ll let you know the planned publication date of your article. We’ll also notify you as soon as the post is published.

What topics is ITSM.tools looking for?

We’re looking for any content related to ITSM, as well as sister topics such as IT asset management, IT financial management, DevOps, enterprise service management, SIAM, etc. Content suggestions include:

• Understanding [the topic, such as ITSM or ITIL]
• How to get started with [the topic]
• Useful resources for [the topic]
• 10 top tips for [the topic]
• Selling [the topic] to senior management
• 5 must do things for [the topic]

How do I submit a post to ITSM.tools?

Please submit your full draft in a Word document to [email protected]. If your post is accepted we’ll also require you to provide a 60-word biography along with links to your social networks and a recent photograph (high resolution).

Does ITSM.tools publish press releases?

We don’t.

If you have any other questions related to our editorial guidelines, or if you’d like to discuss potential topics and suggestions, please contact us at [email protected]

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