
The ITSM Industry’s Repeating Failure Pattern
For over 20 years, ITSM has repeated the same failures. Through the ABC cards, Paul Wilkinson has spent decades tracing how culture, leadership, and behavior consistently derail success, not tools or frameworks. AI is now the latest shiny thing being sold to organizations that haven’t fixed the underlying pattern. This article looks at why the industry still hasn’t learned, and what it would take.












