The IT service management (ITSM) blog landscape has changed dramatically since I last wrote about the best ITSM blog sites in 2022. Back then, vendor blogs were a much more reliable source of ITSM expertise. In 2026? Most ITSM blogs have either degraded into unvetted AI-generated content or been abandoned entirely.
This isn’t just an ITSM problem. It’s part of a broader B2B content crisis where 73% of websites lost significant traffic between 2024 and 2025, with organic sessions down 33.6% year-over-year. Faced with collapsing traffic and AI-powered search eating their clicks, it looks as though many organizations have had to choose between investing properly in quality content and not bothering at all. Looking through various websites, it appears most chose neither, instead opting for the worst possible middle ground: churning out cheap, unvetted AI content that fools nobody and helps nobody.
The irony? Vendors have abandoned quality blogging precisely when it’s becoming even more valuable. Google’s AI Overviews cite content from roughly seven sources. If you want to be one of those sources (and if you want AI search engines to recommend your expertise), you need authentic (and boy, do I hate that word due to its marketing overuse), well-researched content written by people who actually understand ITSM. Not generic drivel that reads like a chatbot that discovered ITIL last week.
The ITSM Blog Collapse: What Happened Between 2022 and 2026
When I assessed ITSM blogs in 2022, most maintained at least a baseline level of quality. Subject matter experts contributed regularly, the content demonstrated genuine ITSM knowledge, and there was a clear cadence. Of course, on the vendor side, there were still product plugs and a few questionable posts, but overall, the quality was good.
By 2026, that’s largely gone. When we started researching for this updated article, we found:
Unvetted AI content everywhere
Many (vendors, in particular) are clearly using AI to generate blog posts without any subject matter expert reviewing the output. The result? Articles that mix ITIL v3 and ITIL 4 concepts, repeat the same points in slightly different words, and demonstrate no actual understanding of ITSM practice. There’s lots of “clarity,” “ever-changing landscapes,” and plenty more marketing buzzwords that we’ve all come to recognize as obviously AI.
Abandoned ITSM blogs
Some vendors have simply stopped posting. Six-month gaps. Entire years of silence. Their blog sections sit there like graveyards, the last post optimistically titled “ITSM Trends for 2023.”
ITSM Blog Graphics from 2003
I’m genuinely baffled by how many ITSM vendors are still using generic stock imagery. Bland photographs of people in suits pointing at whiteboards. Random images of servers. Graphics that scream “I searched ‘business technology’ on a stock photo site and picked the first result.” In 2026, when successful B2B content uses distinctive brand visuals that encourage social sharing, most ITSM vendors look like they haven’t updated their approach in twenty years.
I could only find one vendor that bucks this trend, and that’s InvGate. You can see they have a clear brand style and actual designers involved in their content production. It automatically makes their content better before you even start reading it.
Content without strategy
Even the vendors who still post regularly often show no clear content strategy. A random mix of product updates, AI buzzword pieces, and occasional ITSM basics. Nothing notable or helpful, no thought leadership, and very little direction.
Why Should You Care About ITSM Blogs?
If you’re asking an AI tool for ITSM guidance, you’re already getting content synthesised from blogs. The question is: which blogs? If AI is learning from vendors publishing unvetted AI content, you’re getting AI regurgitating AI, which is basically a knowledge degradation loop that helps nobody.
This is why I thought an update to my 2022 post would be helpful. You need to know which ITSM blog sites are worth your time, which ones publish trustworthy and helpful content, and which ones have given up entirely. But there’s something bigger at stake here: if a vendor can’t be bothered to ensure quality in their blog (the most public-facing part of their marketing, the bit that’s supposed to actually help people), what does that say about them? If there’s no quality control in their content, why should you trust the quality of their product? A vendor’s blog is a window into how they think, how much they care about their customers, and whether they’re willing to invest in doing things properly. Unvetted AI rubbish and outdated stock imagery aren’t just aesthetic problems; to me, they suggest a vendor that doesn’t care enough to get the basics right.
So, away from my rant and back to the point of this article, I’ve assessed roughly 50 ITSM blog sites for this update, and only half of them made the final edit (and I feel like I’ve been generous). I’ve looked at posting consistency, content quality, whether they’re using AI (and, if so, whether there’s SME oversight), and, yes, their graphics, because I think this is significantly more important than many often think. Research shows that 75% of users judge a company’s credibility based on the design of its website. Poor graphics signal that a vendor doesn’t care enough about their content to make it distinctive or shareable. It’s stale, it’s outdated, and first and foremost, I’m a marketing consultant, so quite simply, it just makes me cringe.
How This ITSM Blog Site List Works
I’ve split the ITSM blog sites into three categories:
- ITSM Blog Sites from Service Management Vendors
- ITSM Blog Sites from ITSM and Service Desk “Member Organisations”
- ITSM Blog Sites from ITSM Consultancies and Training Organisations
Within each category, I’ve organised vendors by genuine enthusiasm rather than alphabetically, as we have often done. Honestly, life’s too short to pretend all of these blogs deserve equal billing.
I’ve excluded sites that are overtly promotional, don’t include publication dates, or appear to be churning out pure AI content without oversight. I’ve been somewhat accepting of SEO-focused content when there’s clear SME involvement and the basics are helpful.
ITSM Blog Sites from Service Management Vendors
InvGate
Finally, a vendor with a clear brand style. InvGate wins for best blog graphics, and that’s by a considerable margin. Clean visuals, distinctive design, and content that looks like someone actually thought about it. When content looks professional and on-brand, people share it. Generic stock imagery from 2003 gets ignored.
Most of the content quality matches the design investment. Regular posting with quite a few high-quality articles. Some of the content appears AI-assisted, but most of it looks to have been properly edited and vetted, which is exactly how AI should be used.
SysAid
This one’s close to my heart. I worked for SysAid for years and was heavily invested in content marketing for a long time. In fact, I still reference articles from 2014-2018 because they remain genuinely useful.
Recent years have been more hit-or-miss. There’s clearly been a shift to align content with SysAid’s marketing priorities (lots of GenAI content), and not all of it maintains the quality standards of the past. But it’s not all AI-generated yet, so there’s still hope they’ll return to being the kings and queens of ITSM content.
Joe the IT Guy
Also owned by SysAid, but I’m counting it separately because it has its own distinct identity. The cadence isn’t what it once was, and there’s definitely been a steer toward supporting SysAid marketing efforts, with Joe’s originality and super-helpful perspectives hampered by this move, but this remains an absolute treasure trove of ITSM goodness if you dig into the archives.
TOPdesk
There’s wealth of helpful ITSM content here covering service management trends, ITIL best practices, and enterprise service management. The blog doesn’t feel like it has a clear strategy, and you’ll find random topics mixed with product updates, but dig through it, and there’s genuinely good stuff there. Just be prepared to hunt for it.
IT Care Center
Back after a six-month hiatus. If you can look past the questionable graphics, there’s some decent ITSM content here. It doesn’t read as AI-generated, which, as we’ve already ascertained, is a big plus. Lots of solid core service management content covering everything from service and asset management basics to enterprise service management.
https://www.it-care-center.com/blog
HappySignals
The posting cadence has certainly dropped, suggesting marketing efforts have shifted elsewhere. However, there’s still excellent content here from the past few years, including contributions from Roy Atkinson. If you’re interested in employee experience and experience level agreements (XLAs), this should still be your go-to resource.
https://www.happysignals.com/blog
EasyVista
A real mix of helpful service management basics alongside some more forward-thinking content. The content quality is decent enough, you can read it and understand it fulfils a clear marketing purpose. There’s a lot of basics here. Whether it positions EasyVista as a thought leader in the ITSM space is debatable, but at least the content is readable and occasionally useful.
They create their own graphics too, hallelujah!
https://www.easyvista.com/blog
The ManageEngine ITSM Blog
There’s a lot of relevant posts for people working on the helpdesk covering a vast array of topics. If you’re looking for practical guidance on common ITSM scenarios, this blog is worth looking at. If you’re looking for more forward-thinking, strategic content, it’s probably not the right fit for you.
https://www.manageengine.com/blog
Symphony AI
It’s not just blogs here; the same section includes guides, webinars, and case studies, and it isn’t all focused on service management either. But if you dig deep, there’s some good stuff to be found:
https://www.symphonyai.com/resources
Nexthink
Regular podcast episodes and a mix of content around digital experience. Some questionable graphics (shocking, I know), but a lot of the content is better than that of many others. At least they’re trying.
Freshworks
I’m including Freshworks with a significant caveat. They have better posting cadence than most on this list, which initially looks promising. However, much of the content is AI-generated with minimal vetting. If an article starts with “In today’s fast-paced, highly digital world” (and many do), skip it. That said, there is some good stuff among the AI-generated content. Their roundups of webinars and live events are particularly worth checking out, as they appear to have actual human oversight.
https://www.freshworks.com/theworks
BMC Helix
Look, I’m clutching at straws if this is making my top list. The graphics are genuinely terrible. Are we living in the early 2000s? So much product content, so much self-promotion. But it does hold the wisdom of the brilliant Jon Stevens-Hall, so it stays on the list. Just prepare yourself for a lot of BMC marketing before you find the good bits.
Note: The Curious Case of HaloITSM
I wanted to include HaloITSM. In the past couple of years, there’s been some genuinely good content there. But they’ve rejigged their website, and now I can’t find the blog no matter how hard I look. If you’re reading this and work at Halo, this seems like a mistake. Why hide your best content?
ITSM Blog Sites from ITSM and Service Desk “Member Organisations”
HDI
Why do they insist on making their blog so difficult to find? Especially when it’s high-value, freely available content they’re clearly invested in producing. The navigation is baffling. Once you find it (tip: choose Resources > Support World in the menu, then pick a topic like “service management”), you’ll find excellent content covering a wide range of service management topics. With regular contributions from ITSM industry authorities.
It could easily be the leading ITSM blog if it invested a little more in user experience. A login is required (annoying), but it’s worth the minor hassle.
itSMF UK
A wide variety of service management topics covered by a large pool of member authors. Always worth checking what they’ve published recently. Cadence isn’t steady, but there is some good stuff here.
itSMF Switzerland
There’s some genuinely good content here, particularly around governance. Not everything is in English, but what is tends to be worth reading.
SDI
A wealth of good content, especially in the lead-up to the annual SDI conference. The cadence isn’t great, there’s obviously a lot of activity pre- and post-conference, then it goes quiet, but it’s always worth checking in periodically.
https://www.servicedeskinstitute.com/resources/?resource-type=blogs
ITSM Blog Sites from ITSM Consultancies and Training Organisations
This is where the consistently good content lives. Why? Because these organisations’ entire value proposition depends on demonstrating ITSM expertise. They can’t afford to publish unvetted AI rubbish or abandon their blogs entirely. Graphics remain questionable, but as most of these are small independent organizations I’m much happier to overlook it. The vendors with the big marketing budgets have no excuse for using stock imagery.
Doug Tedder (Tedder Consulting)
Everyone should have this bookmarked. Seriously. Doug Tedder’s ITSM articles are consistently excellent, including the deep archives. This is the kind of content you return to years later and still learn something new.
https://www.dougtedder.com/blog
Barclay Rae Consulting
When Barclay and team publish something, it’s worth reading. Simple as that.
https://www.barclayrae.com/blog
Clifton Butterfield, LLC
Roy Atkinson doesn’t publish frequently, but this is the home of his written words. Need I say more?
https://cliftonbutterfield.com/blog
ITAM Accelerate
ITAM Accelerate focuses on IT Asset Management (ITAM) rather than ITSM (and I’m talking proper ITAM, not inventory masquerading as ITAM), but it’s still important. Content from the King and Queen of ITAM, Rory Canavan and Kylie Fowler, means you won’t get better ITAM advice anywhere else.
It’s also worth noting that if ITAM is a core focus for you, these guys have also started a curated roundup of the best ITAM articles to read (via LinkedIn), and it’s worth subscribing (here).
https://www.itamaccelerate.com/category/blog/
Karen Ferris
Organisational change management, leadership success factors, and the people side of ITSM. Essential reading if you’re working on the human aspects of service management transformation.
Optimal Service Management
Stuart Rance doesn’t post much since retiring (no surprise there), but there’s so much good content in the archives. Don’t let it be forgotten. Have a read through when you get a chance, and I promise you you’ll learn something.
https://www.optimalservicemanagement.com/blog
Scopism
Not “one of the best places” for Service Integration and Management (SIAM) content. It is the best. If you’re working in SIAM, bookmark this.
Other ITSM Blog Sites
SITS Insights
A useful place for ITSM-related news, though you’ll see a lot of press release-type content. Expect the cadence to increase in the run-up to the annual conference, as is tradition.
https://www.servicedeskshow.com/sits-insight
ITSM.tools
It might seem odd to include ourselves, but “25 Best ITSM Blog Sites” sounds so much better than “24 Best ITSM Blog Sites.” Plus, we do try our best to maintain quality standards even when (especially when) the rest of the vendor landscape is degrading.
We also pay a designer to create our images, despite the fact that we make zero income from individual blogs. Because, in case I haven’t already made myself very clear, stock imagery is just a no-go in 2026.
Caveat to the above: I’m happy to admit I haven’t had the time to take on the role of editor in the past year, and there has been the occasional post that wouldn’t have made the cut if I had. I’m a lot harsher than Stephen Mann is.
Are ITSM Blogs Still Worth Reading in the Age of AI?
Yes, but you need to be selective about which ones.
If you need help with a specific ITSM challenge, you might ask an AI tool or use Google. Either way, you’ll likely end up on a blog. The question is: will it actually help? If you land on unvetted AI content regurgitating basic concepts without understanding, you’ve wasted your time. If you land on content from actual ITSM practitioners who understand the nuances and challenges of implementation, you might actually solve your problem.
If you want to stay informed about ITSM trends and developments, you need curated sources. That’s what this list provides. I’ve used my knowledge of the ITSM space and what I hope is a realistic assessment of current quality to hopefully save you time. Have a look through, see if anything resonates, and then if it does, bookmark it as a source to use moving forward, add it to your RSS feed (if still using), or give the URL to your AI tool of choice to check for regular updates.
Remember AI Gets Things Wrong
AI tools make mistakes. Sometimes they’re obvious (like mixing ITIL v3 and ITIL 4 (and now ITIL (Version 5)) content together), sometimes less so. When I asked ChatGPT for a list of ITSM blog sites while researching this article, it gave me outdated information that was completely useless.
If you’re reading AI-generated ITSM content, you need enough expertise to spot when it’s wrong. If you’re publishing it, you need an SME vetting every piece before it goes live. Without that expertise checkpoint, you’re either misleading readers or damaging your credibility. Possibly both.
The State of ITSM Blogs in 2026
The ITSM blog landscape has genuinely degraded since 2022. Some vendors have abandoned quality entirely. Others are churning out unvetted AI content. A few (a precious few) are still investing in genuine expertise and quality content.
The consultancies and training organisations remain consistently good because their entire business model depends on demonstrating expertise. The cadence tends to be slower, given these are typically smaller organisations without dedicated content teams, but when they do publish, it’s worth reading.
The member organisations are hit-and-miss but generally worth checking.
And the vendors? Well, that’s where the quality varies wildly. Some have maintained their investment in proper content with SME oversight. Others have either abandoned their blogs or replaced expertise with unvetted AI. It’s particularly puzzling given that B2B marketing research shows blogging remains a significant focus for lead generation, with companies that blog generating 67% more leads than those that don’t. Yet many ITSM vendors seem to have missed the memo.
In 2022, when I last assessed ITSM vendor blogs, most were producing some form of credible content. Four years later, a significant proportion are churning out unvetted AI rubbish or abandoning their blogs entirely. If vendors can’t maintain quality in their most public-facing content, what does that tell you about their attention to detail elsewhere?
A quick note on independence: I’m not currently working with any ITSM vendors on regular content marketing activity, so these assessments aren’t influenced by commercial relationships. I’ve evaluated each blog purely on posting consistency, content quality, use of AI (and whether there’s SME oversight), and yes, graphics quality.
Further Reading (Much Older Articles)
Sophie Danby
Sophie is a freelance ITSM marketing consultant, helping ITSM solution vendors to develop and implement effective marketing strategies.
She covers both traditional areas of marketing (such as advertising, trade shows, and events) and digital marketing (such as video, social media, and email marketing). She is also a trained editor.
One Response
This is a very well-curated list of ITSM blogs for 2026. The point about declining content quality really stands out — it’s something many teams are quietly struggling with.
At On Call Restoration, we often see organizations relying on surface-level content that doesn’t translate into real operational improvements. Resources like this, which highlight genuinely valuable blogs, are extremely helpful.
Appreciate the effort behind putting this together.