Is your IT service desk a melon? If so, it may mean that you need to reconsider your use of service level agreements (SLAs). Let me explain.
A melon is what an overly SLA-focused service desk risks being in the modern IT service landscape. The performance management stats are all green – like the skin of a watermelon – and your management is happy. But, cut it open and underneath are red warning signs of bad customer satisfaction scores and resentment. It’s high time for XLAs, says the industry. But what are they?
What are XLAs in ITSM?
XLAs are the natural extension of better customer focus with the IT service desk. It’s an eXperience Level Agreement. Yes, you provided a service, and you did it on time. But how, in the end, did the customer feel about how they were treated?With the risk of using too many metaphors in a few paragraphs, imagine a really top-of-the-line restaurant experience. The food is amazing, sure! But what if the music is terrible, and the waiter is snotty? Not an overall good experience, is it? The same logic applies with the IT service desk.
That is to say, yes, of course you should aim to solve tickets as quickly as possible, but there’s more to it than that. Meeting an SLA doesn’t guarantee that the customer is happy. You need to put the emphasis on customer experience (CX).
Future proofing your IT service delivery
At this point in time, the changing demands for better customer experience among service desk customers must stop being seen as the future, and start being seen as the current norm. Who are you working for? The business managers or your customers? Well, both. But that means you’re not just in the business of numbers. You’re also in the business of experience.
In fact, the biggest problem with SLAs is that it becomes target shooting. We need to hit this and that target and KPI within this time. And yes! Of course, you do. However, you can’t rely solely on that. If you disregard the quality of service, you’ll lose out.
In theory, it’s actually a pretty easy switch to make. Instead of how many calls did we close within X amount of time? Ask how many customers are happy with their call closure time? Same question but different, more valuable, answer.
The benefits of XLAs
And remember, XLAs are not just there because they’re nice. There’s a business case to it.
The effects of CX and employee experience on business success is apparent, and business leaders are seeing the need for better treatment of employees (see this Harvard Business Review study for example). Employees are more likely to be motivated and stay with the company if they feel enabled to deliver the best work they can. And IT of course plays a huge role in this.
This is exactly why XLAs matter. In a world where you need to put your end users in the spotlight, you must also shift your targets to match this.
On a different note, another cool thing about XLAs is that something which would be seen as an SLA failure may not be reflected in your XLA. Consider that restaurant above, for example. Let’s say your food takes forever and comes out cold. In SLA terms, the kitchen has already failed. But – from an XLA point of view – you can still salvage the situation. Likewise, if you keep your end users up to date about the progress of a late ticket, you can mitigate how negative the feedback is.
What are XLA metrics?
OK, so XLAs may seem really fluffy. And of course, they are fluffier than SLAs, but that’s not really a problem. This is actually something I want to write more on over on the TOPdesk blog in the near future, but here’s a quick breakdown.
First of all, remember that you’re delivering a service and not a product. It’s intangible, so the fact that some metrics are as well isn’t really that much of a problem. Remember, we’re humans and not robots – guided by emotion and not numbers. And by all means, do keep reporting on resolution times and other classic KPIs, but add a twist of CX to it!
You can do a lot by just adding a simple star rating system. Or send out customer satisfaction surveys at regular intervals for some more deep-digging kind of stats. An example XLA KPI could be keeping your call closure satisfaction rate above 4.5 stars.
Here are some more ideas of things you can track:
- Consistent service quality among operators
- Keeping customers in the loop in a satisfactory way
- Operators being accommodating and seeing the problem from the customer perspective
- Clarity about products and services the department can supply
- Professional communication
Of course, there are loads more and some that will be more relevant to your organization than others, but the sentiment is the same across the board.
In essence, keep an eye on your customer experience, and prevent your IT service desk from turning into a melon!
If you need more help, you can check out our blog post about getting better customer satisfaction feedback. Alternatively, you may be interested in downloading this eBook on Developing a Customer Centric Service Department.
As a Service Management Consultant at TOPdesk, Hannah helps numerous organisations in the UK and beyond implement software and design and optimize service processes. She’s a regular presenter and speaker at industry events and a keen blogger.