People who work in IT service management (ITSM) and service desk roles always seem to want (and appreciate) information – sometimes to help improve and sometimes just to confirm that what they’re already doing is right. But what do they really, really want (please don’t say a zig a zig ah)? Which are the key areas for help-providers – such as us here at – to focus on in 2018 (and beyond)?

Of course, we could all take a guess – and we’d get some of the trends and topics right. But, as with establishing how well an IT service is performing, we’ll never truly know until we ask the customer. Thus, we asked readers to vote – to select up to five of the following topics that they felt would be the most important for us to cover in 2018:

1. Agile
2. Artificial intelligence (AI)
3. Automation
4. Business relationship management (BRM)
5. ITSM “basics”
6. ITSM “advanced”
7. Cloud
9. Customer experience (CX)
10. DevOps
11. Digital transformation
12. Enterprise service management
13. Internet of Things (IoT)
14. IT asset management (ITAM) and software asset management (SAM)
15. IT4IT
16. ITIL
17. ITSM tools
18. Knowledge management
19. Metrics
20. People (including attitude, behavior, and culture (ABC))
21. Security
22. Self-service
23. Service integration and management (SIAM)
24. VeriSM
25. Other

And the survey said…

There was a clear winner – automation – which surprisingly beat off two of the hottest “IT media” topics – AI and digital transformation. These and the rest of the top 5 (which is actually a top 9) are covered in detail below, but it’s also worth a quick look at the tail end of the table – at those topics that drew little interest.

Looking from the bottom up:
  • The lack of interest in IoT and ITAM/SAM is disappointing but not unexpected. We’d love to have greater demand for content related to the better management of IT (and business) assets – plus better financial stewardship – but these topics continue to be low on the learning (and doing) agenda for ITSM pros. Something will have to give though – and probably helped by AI – with the volumes of IoT devices making ITAM/SAM (plus security) harder to ignore.
  • The three approaches in the bottom half of the table are at different stages in their lifecycles. IT4IT and VeriSM are both relatively new, but COBIT is very mature. In many ways, it’s a mystery as to why COBIT continues to be such a poor relation to ITIL – if you have never considered its merits, this 2012 IT Skeptic blog is a good advert for COBIT.
  • I guess no one votes for ITSM “basics” when there are so many newer ITSM challenges (and opportunities) to address. We’ll continue to publish on the basics though as it’s often what people tend to be looking for via Google.
  • Joining the dots (and maybe incorrectly), the fact that security is so low down the table is probably symptomatic of the ongoing disconnect between ITSM strategies/activities and business wants/needs. Security has to be a top 3 business concern and should definitely be an operational concern for more than just the corporate IT security personnel.
  • People and BRM are touching on mid-table performance but, in a modern ITSM world where we continue to promote the need for better people-y capabilities, why are we not focused on these two topics? Maybe they are tier 2 topics, with the plan being to sort out the technology stuff first before addressing the people issues and opportunities? And we know how well that has worked for the last 30 years!
So, that’s the bottom half of the table covered – now onto the top 5.

Hot Topic #1 – Automation

Automation is nothing new. IT management and ITSM solutions have been sold for decades based on the ability to automate previously manual activities for speedier and better outcomes, plus lower costs.

And now, in addition to traditional IT automation capabilities – such as scripts, process-workflow automation, and third-party system orchestration – AI, and in particular machine learning, is capable of extending and enhancing automation capabilities.

Automation is not only a valued topic for readers, Service Desk Institute (SDI) research also shows it to be a key influencer of new ITSM tool selection.

Please let us know in the comments if there are particular automation-related topics you would like to see covered on In the meantime, please check out:

5 Common IT Automation Mistakes and How to Avoid Them
Is the Automation Storm Coming to the Service Desk?
8 Tips for Self-Service Success

Hot Topic #2 – AI

It’s surprising that this wasn’t in pole position, but then again the phrase “AI and automation” is becoming more common. There’s no doubt that ITSM tool vendors will be increasingly creating and sharing content related to AI in 2018 – whether it’s native AI capabilities (home grown or acquired), integrations with third-party solution providers, or newer ITSM tool vendors that start with AI as a unique selling point (USP).

Please let us know in the comments if there are particular AI-related topics you would like to see covered on In the meantime, please check out:

IT Service Management Made Smarter with Machine Learning
Analyst 2.0: What Does the Future of IT Support Look Like?
5 Ways New Technology is Changing IT Support

Hot Topic #3 – Digital transformation

There’s no doubt that a key ITSM challenge for 2018 will be delivering against the business need for “digital transformation” – from generating new revenues (driven by technology and data), providing better customer engagement capabilities, and the need to bring corporate back-office operations into the 21st century.

There’s so much overlap with digital transformation – from better designing, delivering, managing, supporting, and improving IT/business services to helping to improve business back-office capabilities potentially using ITSM principles, thinking, capabilities, and technologies as a blueprint (think enterprise service management).

Please let us know in the comments if there are particular digital-transformation-related topics you would like to see covered on In the meantime, please check out:

Digital Transformation Basics for ITSM Pros
6 Ways Digital Experience Impacts the Service Desk
Getting Digital at BMC Exchange London

Hot Topic(s) #4 – ITSM “advanced” and CX (in joint 4th)

At first sight, these two topics aren’t connected. But of course, they are.

While organizations continue to move on past the ITSM “basics” – related to service-desk operations in the main – to more “advanced” capabilities, the CX will suffer. If only because ITSM activities are bogged down in reactive activities rather than maturing to be more proactive.

Much will be written about CX (or end-user or employee experience) in 2018 by default. It’s the direction the industry is moving in thanks to consumerization (of service not just IT). ITSM “advanced” is a trickier topic to cover though.

Firstly, what does “advanced” really mean? Once person’s advanced might be another’s basics, and vice versa. Also, given that ITSM is now 30 years old, if a high proportion of IT organizations have still to tackle more than the basics, then will they ever? Either because of costs, capabilities, or the fact that they don’t need to (at least in their own opinion).

Please let us know in the comments if there are particular advanced- and CX-related topics you would like to see covered on In the meantime, please check out:

How to Define, Measure, and Report IT Service Availability
5 Ways Cloud Changes ITIL Capacity Management
10 Top Tips for Better Release Management
IT Support in a Consumerized World
6 Ways Consumerization Is Affecting the Service Desk
The Consumerization of IT – A Decade of Distraction

Hot Topic(s) #5 – DevOps, ITIL, metrics, and self-service (in joint 5th)

Nothing new here. Well, OK there is with DevOps still. And, importantly, ITSM pros still have the opportunity to play a much bigger role in their organizations’ DevOps initiatives.

Getting more from ITIL is hopefully something that the “ITIL 2018” lead architect team at AXELOS will address with its forthcoming update (and I’m confident that they will). And finally getting self-service and metrics right continues to be a challenge even before considering the moving goalposts – where both CX and new technologies will change the dynamics and up the pressure on ITSM pros to get these right.

Please let us know in the comments if there are particular DevOps-, ITIL-, metrics, or self-service-related topics you would like to see covered on In the meantime, please check out:

ITSM and DevOps 101: Your Questions Answered
ITIL Practitioner and the Three Ways of DevOps
I Want What You Want: DevOps and ITSM
What Steve Jobs Can Still Teach Us About How to Use ITIL
The Times They Are Changin’ – But ITIL Lives On
What Problem Does ITIL Solve?
Getting Your Service Desk Metrics and Measurement Right
ITSM Metrics: The New Alternative Facts?
How to Define, Measure, and Report IT Service Availability
5 Reasons to Implement an IT Self-Service Portal (and Why It Might Just Fail)
Your IT Self-Service Initiative Failed – Why?
How a Stanford Ph.D. Would Approach Self-Service

It has been a long blog, so thank you for getting this far. was, and continues to be, created with the ITSM-pro reader front of mind – so please continue to let us know which topics will best help you in your day (and future) jobs.

Plus, of course, if you have knowledge, opinions, and expertise you wish to share, then please submit an article.